Case study · ESFORIN

UX design for energy trading

Modern flexibility marketing with optimal usability. The portal helps structure vast amounts of data and turn them into confident decisions.

ESFORIN portal on a smartphone: profit analysis with total profit and profit per available MWh
Client
ESFORIN
Flexibility marketing in Europe
Services
Product ownership · Scrum
UX/UI design
Frontend & backend
Cloud · Knowledge transfer
Project period
2025
Technologies
Figma · Next.js
Tailwind · .NET
Azure · Vercel

A new portal.

A new clarity.

ESFORIN wanted a customer portal where customers report availability and understand the performance of their assets: simple, transparent and reliable. inovex delivered product ownership, design and development.

User experience (UX) & user interface (UI) in focus

Four reasons why the portal keeps pace with the market

Our UX and UI decisions at a glance.

UX · Product vision Technology races. We deliver control.

In intraday trading every second counts. The portal turns masses of data into fast, confident decisions.

  • Dashboard with the relevant KPIs per asset
  • Responsive charts for intuitive queries
Portfolio dashboard with total profit, capacity allocation, marketing and trade vs. market
UI · Data visualisation Performance through design

An interface that keeps pace with the speed of the market.

  • Availability reports every 15 minutes
  • Automatic handover to the trading systems
Volume analysis and trade analysis with tooltip
UX · Information architecture Complexity, intuitively bundled

Power and gas markets in one central system, transparent per portfolio.

  • Total, per market segment or financial vs. physical
  • More KPIs as mini charts below the main chart
Portfolio with total profit per market segment and an enlarged capacity allocation
UI · Analysis Figures that carry decisions

Revenues and asset-specific figures such as cycles become visible.

  • Charging cycles of battery storage over time
  • Profit per MW, projected to a full year
Profit analysis with six KPI charts

From the asset to the market

Availability every 15 minutes, handed over to the trading systems automatically.

AssetsStorage · IndustryESFORIN portalAvailability · KPIsTrading systemsautomatic handoverMarketsBalancing energy · Intraday
Insights

The interface in detail

Clear data colours on a calm navy, key features in focus.

Profit analysis

Total profit and KPIs at a glance

Emergency stop right in the header
Emergency stop right in the header
Total, per market segment or financial vs. physical
Total, per market segment or financial vs. physical
More KPIs as mini charts
More KPIs as mini charts

KPI grid

Revenues and asset figures

Charging cycles over time
Charging cycles over time
Projected to a full year
Projected to a full year

  • 10years+

    of ESFORIN working with its customers

  • 20types+

    of assets, from battery storage to industrial plants

  • 15min

    interval of the availability reports

“Working with inovex was real added value for us.”

Christoph Gardlo · COO & co-founder, ESFORIN